Aug 30, 2018
Whether you're a Podiatrist making orthotics, a Lawyer writing a Will, a Real Estate Agent selling a house, a Dentist or a hairdresser, we all have units of measure that are worth a particular value.
This episode is all about using these units of measure as a measuring stick towards helping you decide whether you do something or not.
If you're thinking of attending an event or using a business coach, don't look at the costs in dollar terms, instead look at it in unit terms.
For example, if a pair of orthotics generates $500 in revenue and you're considering going to an event that costs $1000, it only requires you to make two orthotics (2 x $500).
With flights and accommodation and time off of work, it may cost you $3000, but that's really only six pairs of orthotics, but if attending this event helps you sell six more pairs of orthotics per month, or write six more wills, or one more house sale, then you've made your money back.
But if it helps you do that same thing the next month and for the next 12-months it has generated you an additional $36,000, or $33,000 profit.
If you're considering using a business coach, use the orthotic economy the same way. A coach that costs you $1500 or $2500 is really just three or five pairs of orthotics, etc.
If you have any questions please send me an email at
Also, my Events page is currently being updated. In late 2018 and early 2019, I will be running Marketing, Audio & Podcasting WORKSHOPS.
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First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.